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Digital transformation is something that all walks of life are trying, but in the process of innovation, they will encounter some difficulties more or less, resulting in unsatisfactory results. The core of enterprise transformation is the promotion of "digital marketing". The next direction of the digital transformation of enterprises can be focused on the production side and the marketing side.
The production side is the SaaS platform discussed in this article, and the List of Consumer Mobile Number marketing side includes operations, marketing, and branding. Before, we focused on explaining the division of labor between products and operations of the Industrial Internet, the role and significance of operation posts, and the methods and practices of digital marketing. In this article, we will further focus on the role of brands in the process of digital transformation. What Chinese companies are most willing to pay is to increase revenue rather than improve management efficiency. Market mechanisms can never be replaced, but digital and supply chain networks can make markets more efficient.
Therefore, SaaS product managers have different priorities at different stages. In the early stage of the product, that is, from 0-1, you should focus on how to find benchmarking customers and benchmarking scenarios. Define the first business closed loop from benchmarking customers and benchmarking scenarios, while giving priority to meeting the core functions of the core scenarios. In the middle/late stage of the product, which is what we usually call the 1-N stage, we should focus on the mining of demand value, find general solutions and use configurable solutions to meet individual needs. The key is the core logic of products and services for customers: rigid demand and product stickiness to increase revenue.
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发表于 2022-9-24 13:53:10