When should you invest in an audit of an online store or website?

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Quick Online SEO Audit , automatic SEO audit , free online SEO audit

Quick online SEO analysis is a tool that allows you to instantly diagnose the basic aspects of website optimization for search engines. This allows you to quickly identify obvious errors such as missing meta tags, indexing problems, or errors in the robots.txt file. In the context of an SEO audit, such a quick overview is an excellent starting point for a deeper analysis.

However, while it is useful as an initial diagnosis, it does not replace a full SEO audit, which Phone Number List takes into account more advanced aspects such as internal link structure, content quality and mobile optimization. Therefore, a quick online SEO analysis should be treated as the first step in the optimization process, not as a comprehensive solution.

An SEO audit should be performed if:



Your website has not been updated for a long time - according to current standards, an SEO audit should be performed approximately every 6-12 months. However, if you have not implemented any updates for the last few years, you should probably implement thorough SEO changes that will increase the position of your website and make it more useful (in this case, you will also need to take into account keywords that are valuable in terms of sales - both long tail SEO as well as general).
Are you planning to migrate to another CMS – you don't want to lose the results achieved? Then decide on a professional SEO audit. A professional website analysis will indicate the strengths and weaknesses of your website and the necessary elements that you should pay attention to during migration (e.g. appropriate use of redirections).
You are going to make significant changes to the website - if you are going to rebuild the website or change some of the main subpages, be sure to perform an SEO audit. Thanks to this, you will avoid falling in the search engines for specific keywords and increase the probability of "ranking" higher.
You have been noticing declines in sales for a long time - in this case, the potential "culprit" may not be SEO, but the UX aspect related to the technical aspects of the website (e.g. its responsiveness, level of interactivity or the degree of shifting of individual elements). It is also worth mentioning that the reason for lower sales is often an incorrectly optimized conversion path. Our specialists also verify this.
There is also one more situation in which we recommend an SEO audit. When the traffic on your website is relatively high, but you do not record conversions , and instead you see a high bounce rate, this may mean, among others, that:

keywords were incorrectly selected (without sales value, misleading the customer);
Your offer is not adequate in price to quality (we also verify this aspect at the competition analysis stage),
you have problems with your sales path (probably the product search process is too demanding).
There are at least several dozen factors that can be "suspected" for a high rejection rate. If you want to find out details, write us an e-mail or call us. We will perform a comprehensive analysis of your website. Make an appointment for a free consultation.