Go Beyond Just Finding Out Their General Age

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Other type of content, a video needs a goal from the very beginning to guide the project and measure whether or not it’s a success. Use the SMART methodology to create your objectives identify goals that are Specific Measurable Achievable Relevant Time-bound Who is this video for? A successful video knows who it’s speaking to. You may already have a firm understanding of who your audience is, what they like, and how they think. If that’s the case then articulate it here. If not, it’s time to do some audience research gender and location. What are their most common problems, questions and interests.

What do they connect with? Who are their influences? Conduct interviews image manipulation service ask for feedback, trawl your social media pages to find out who’s connecting with your brand and ask them questions. Messenger bottles logo design by GOODAIR™ Go the extra mile to know who exactly this video is for, and you’ll have a strong foundation on which to make decisions throughout the video production process. What is your core message? Now that you know who you’re making this video for it’s time to reflect on that data, combine it with your objectives and come up.


With your core message Think about what your audience should want to do after watching your video and work backwards from there. Is it to click on a link, purchase your product or simply subscribe to your YouTube channel? What is the direct next step you expect them to take after watching your video? Once you’ve got that, figure out what your audience needs to see in your video in order to take that action. This will become your core message. Build a video strategy Prezi motion graphic design for project planning by Promo Designer A video strategy is critical for injecting each decision you make.