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You should always aim to improve, but aiming for attainable goals can leave your team feeling burnt out and discouraged and can make it harder to track your team’s progress. Discuss your goals with your team to confirm that your goals are ambitious yet realistic. Set Goals That are Relevant to Your Business Set goals that are relevant to your company and fit into your overall, long-term goals for your business. For example, growing your website traffic may sound like a worthy goal, but will doing so actually drive business revenue? Or should you instead focus on improving conversion rates on your email campaigns or sales calls? You should set SMART goals that not only benefit your department but your entire company. They should fit into the overall “picture” of your business and move the needle in terms of business growth.
One common mistake businesses make is pivoting to grow in another direction while losing sight of the overall trajectory of the business. If you are opening up new traffic channels or launching new campaigns, make sure they fit with the core of your business. Sometimes goals end up being “moving goalposts” in that if there is no set deadline, the goal keeps getting put off until it inevitably falls off your radar. By setting time-bound goals, you get more specific about deadlines and timeframes from achieving those goals. Having no timeframe B2B Phone Number Database will cause your efforts to get reprioritized, making it hard for your team to stay on track. Instead of saying “We want to increase business revenue by 40%,” say, “We will launch an email marketing campaign to increase business revenue by 40% by Q2.”We touched on setting attainable goals, but what’s considered attainable or “realistic” will differ from business to business.
That’s why you should touch base with your sales team to determine what goals are feasible based on their existing skills and workload. As a business owner, it’s easy to get overly ambitious with your goals, especially if you aren’t “in the trenches”. One of the worst things you can do is set unrealistic goals if your reps are already tapped out. You want to empower them to strive for more without pushing them toward burnout. Can your existing team hit the goals you have set for the designated time frame? Or does it make sense to hire on another rep or aim for a less ambitious goal? Discuss these questions with your team so you’re able to move toward your goals, sustainably. Setting specific goals means establishing the key performance indicators you want to target to measure success. “Business growth” or “more traffic” is too vague; you need to get uber-clear on what you are hoping to achieve
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发表于 2022-10-21 21:47:53