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Moreover, data analysis allows you to predict and transform data into business needs. Trend 4: Big Data Big data is a much more comprehensive approach to collecting information than data analysis. The main difference between big data and data analysis is working with a complex set of data that traditional software can’t perform. The main advantage of big data is to indicate the companies’ pain points, on which they should spend more effort or invest more money to become successful in the future. 81% of companies using big data indicated significant changes in the positive direction.
Big Data affects such vital companies marketing points as: Creating a better understanding of clients’ behavior Fax Lists on the market Developing effective ways to improve industry strategies Realizing useful tools that increase productivity Coordinating the reputation on the Internet using management tools However, big data analysis is a complex process that needs to be prepared for. For example, it is worth choosing between two types of big data in the market: PC-based software that will be implemented into the resources such as Hadoop, Atlas.ti, HPCC, Plotly Cloud-based software for calculating marketing efficiency and analytics in the cloud such as Skytree, Xplenty, to postpone the implementation process. World leaders have long understood how a big date effectively affects business. A striking example is the streaming giant Netflix, which, with the help of big data on predicting efficiency and improving quality, saves more than $1 billion a year. Trend 5: Mobile-First Approach We can’t imagine our life without mobile phones. Business owners haven’t always been so attentive to smartphone users.
In 2015, Google foreshadowing modern trends, launching mobile-first algorithms to support mobile versions of websites. Businesses that didn’t have a mobile-ready site lost visibility in mobile search results. In March 2021, the final stage of Google indexing for mobile devices came into full force. Now is the time for businesses to introduce their online products and websites for mobile use. About 60% of customers don’t return to sites with an inconvenient mobile version. Businesses need to do everything possible to optimize and improve versions of their products from all sides. And 60% of smartphone users contacted the business directly using search results. Mobile-first trends intersect with ML, AL, and NLP in the use of voice search. People are rapidly adoptiong voice searches to find a certain product or service because of its growing accuracy and ease of use. Over 27% of people worldwide use voice search on their devices. Gartner showed that 30% of all online sessions included voice search at the end of 2020. An average customer prefers a voice search to typing.
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发表于 2023-11-26 13:59:17