WHAT IS SEO?

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If you are reading this article, it is because you have heard about SEO (Search Engine Optimization), also called natural referencing, or you already have a vague idea of ​​what it is without everything being very clear in your head. Since 91% of clicks are on the first page of Google search , being in the first search results is a goal for many. Optimizing your site allows you to improve your PageRank, i.e. your ranking on search engines. By definition, SEO consists of implementing a set of tools and techniques allowing you to improve your positioning on search engines . Please note, SEO is different from SEA, which corresponds to paid referencing . It is therefore interesting to look at the most important SEO statistics for your website.

what is SEO VS SEA? In this article, we will review the different notions that define SEO as well as the challenges it represents in the Web marketing strategy of any advertiser. This article being an introduction to SEO, the experts from our SEO agency in Montreal will present to you different methods which are detailed through other articles whose links will be displayed on the concepts to be explored in more  Phone Number List depth. SUMMARY 1. What is SEO? The definitions 2. Why do we need SEO? 3. What are the three pillars of SEO? 4. How does SEO work? 5. What is the place of SEO in digital marketing? How to be first on Google? 1. WHAT IS SEO? THE DEFINITIONS 1.1. WHAT IS SEO ACCORDING TO WIKIPEDIA? Search engine optimization is a set of techniques aimed at helping search engines understand the theme and content of one or all of the pages of a website .



These techniques therefore aim to provide maximum information regarding the content of a web page to search engine indexing robots. So ! Deal with it!  1.2. THE SEO DEFINITION OF THE MY LITTLE BIG WEB AGENCY SEO , also called natural referencing in French , is a set of techniques (so far we agree) allowing search engines (like Google, Bing, Yahoo etc.) to make your website appear in search results. search based on internet users’ queries. Example: You sell tennis items on your website. SEO will allow you to appear in search results for people wishing to buy tennis items online (“tennis racket purchase”, “cheap tennis shoes” etc.). Know that 93% of online experiences begin with a search on a search engine .