What is chatbot marketing

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Chatbot marketing is a response to the increasing demands of modern consumers. They expect answers to their questions as quickly as possible and immediate solutions to their problems. If these conditions are not met, they will likely go to the competitor's website. It's no wonder that entrepreneurs are increasingly deciding to use chatbots. What is worth knowing about this solution? CONTENTS: Chatbot marketing – what is it? When is it worth using chatbot marketing? Chatbot marketing – examples Why is it worth choosing chatbot marketing? Chatbot marketing – summary Chatbot marketing – what is it? Chatbot marketing is a set of activities involving the use of a chatbot to encourage the consumer to take specific actions and convert. To better understand this concept, it is worth knowing the definition of a chatbot.
A chatbot is an advanced computer program that imitates human speech Special Database and interacts with its recipients. During the conversation, he provides them with detailed information, helps them make decisions and provides simple services. A chatbot can be considered a kind of digital consultant who, by answering questions, solves problems related to the use of the website. Chatbots are used on various types of online platforms, digital messengers, applications, text messages and social media channels. This system is based on an artificial intelligence algorithm that allows you to automatically communicate with the recipient. However, it must be remembered that each chatbot is different and its usefulness depends mainly on the type of system used or the installed algorithms. Chatbot marketing, especially in the context of internet marketing, is a great way to effectively conduct online promotional activities without much interference from the website owner. However, when using this promotion system, you must be especially careful, as any errors in this area may have a very negative impact on the user's experience, discouraging him from making a purchase or conversion. When is it worth using chatbot marketing? Large enterprises that receive many inquiries on their websites should especially think about using chatbot marketing. Automatic answering of repetitive questions not only saves a lot of time, but also money, because without this system it would be necessary to employ people responsible for this process. Chatbot marketing is based on a list of specific answers to frequently asked questions. Thanks to this concept, it is much easier to run an online business, while optimizing aspects related to its financing and efficiency. Chatbot marketing is used in many areas of online activity.



However, it works best in the case of e-shops because it makes it easier for consumers to make purchasing decisions, while increasing the company's income. Here are some chatbot features that positively impact user experience: providing tips on purchasing a product in an online store, assistance in filing a complaint or returning goods, informing about the availability of the product or its functionality, delivery tracking, booking tickets, providing answers to frequently asked questions, assistance in purchasing the product directly, collecting information about customers. FREE SEO AUDIT Chatbot marketing – examples Chatbot marketing is used in almost all forms of online activity. Chatbots quickly respond to user inquiries, thereby streamlining the process of order fulfillment and complaint handling. The development of popular messengers has additionally increased interest in this system, and entrepreneurs are increasingly deciding to use it on their websites. One of the most popular examples of chatbot marketing is the system developed by InPost.