White Hat SEO | What it is and what practices we have to follow

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White Hat SEO consists of a set of transparent actions that are carried out ethically to position yourself organically , without paying Google or other search engines, and there are almost countless practices that can be carried out to ensure that your website appears among the first. results; Although it is clear that, when it comes to SEO, not everything is valid and you have to know what is and what is not.

Much of the “white hat” terminology, as this concept is literally translated from English, refers to the use of search engine optimization tactics for a website, focusing on a human audience, that is, meeting the needs of people to find what they are looking for, instead  Phone Number Data  of just working to please Google's algorithms. For example, a blog that is optimized with White Hat SEO focuses on relevance, user experience, design and loading speed, as well as having a responsive format that is readable on different devices, something that is essential for visibility these days.

Regarding strategies to follow for the application of SEO, there are two important aspects that allow defining the line that will be used to climb positions in the search engines. White Hat SEO is the representative of political correctness when it comes to digital marketing, that is, the safe way to make a page visible, without having to resort to the dangerous side. It is, therefore, a philosophy or theory with many followers, although that does not mean that it is incompatible with Black Hat.



There are those who prefer the term "Grey Hat SEO", since neither strategy is completely bad or good. In a simple way, we could define it as the set of web positioning techniques that allow us to accelerate the process of climbing the search engine rankings, but without having to violate the guidelines imposed by Google's algorithms. And, unlike Black Hat, methods that could lead to sanctions are not used, but neither is it completely rigid in this regard.

So knowing what White Hat SEO is, learning to differentiate it and understanding why it is important to exceed the good practices of this discipline is essential to avoid penalties from the famous search engine. Its correct application makes the difference between successful companies, blogs that manage to attract massive traffic, and those that only fall by the wayside. The funny thing is that, if you look for information about White Hat SEO on Wikipedia, you will not find any space about it or basic information.