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In fact, telemarketing still has its own meaning. Provided, however, that it is included within a broader strategy, inbound marketing , which overturns the traditional marketing approach. It is no longer the company that systematically searches for the customer: it is the prospect who, attracted by valuable content, makes himself available to be contacted. The end of traditional telemarketing But let's go in order.

The era of systematic and "wild" telemarketing, as we have mentioned, is over . People are "bombarded" with offers, they no longer want to be constantly disturbed, and "cold calls" work less and less. Why? Essentially for three reasons: 1) In Job Function Email List the age of the web and social media, the potential buyer has much more opportunity to collect information on his own; 2) The telemarketing activity is practically no longer handled internally.



By specialized employees who know the offer well, and often also the customer. Instead, it is increasingly outsourced to third-party companies aimed at maximizing the number of calls and relying on non-specialised staff, who often work at the same time on very different customers and offers; 3) Contact databases are often poorly profiled and obsolete (numbers no longer exist, people who have changed jobs, etc.). Make way for inbound telemarketing.