Demographic targeting in the Google AdWords advertising network

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Do you want to target your customers better and more precisely? Do you feel that Google doesn't do this well enough for you? Then AdWords might surprise you - it comes with new targeting that should increase the effectiveness of your marketing campaigns. And what kind of targeting is that? You may have already noticed that you have two new targeting options on your Ad Networks tab: Age and Gender . Indeed, the Google AdWords advertising system has recently supplemented its targeting functions with additional categories, which are demographic data. Now you can display AdWords ads to potential customers not only by targeting topics, interest categories or keywords, but also by gender or age group.

This will allow you to further refine your C Level Executive List marketing message and better connect with your audience. In other words: you will be able to reach the right target group with the right advertisement. image Demographic targeting in the Google AdWords advertising network. For example, if you are a seller of cosmetics for mature skin and you know that your main target group is women between the ages of 35 and 45, you can now use demographic targeting to set up your campaign so that your ads are shown mainly to this audience, and not to people who are less likely to be interested in these products. But don't forget secondary target groups as well . Set up custom demographic targeting for them with a different ad message and cost per click. If you know that certain groups spend more, don't be afraid to set higher bids for them. Demographic targeting category For age targeting, Google offers us the option to target the following categories: 18–24 25–34 35–44 45–54 55–64 65 and over Unknown For gender, we can target women and men.



Or to the unknown category... What about the Unknown category ? Category Unknown In this category, Google places users whose age or gender could not be identified . This group can be quite large, so you should think very carefully whether or not to exclude them from your targeting. On the one hand, you can prevent ads from being shown to irrelevant users, but on the other hand, your ads are likely to reach a more limited audience. For that reason, I recommend that if you are setting up demographic targeting for the first time, you should leave this category and decide how to proceed further based on the results and achieved goals. Google does not derive demographic data for all users, and most websites do not provide this data about customers. In addition, some sites in the advertising network are opted out of demographic targeting. Therefore, if you want to display ads on websites that are opted out of this targeting, you must leave the Unknown category checked. The novelty should bring much better ad targeting.