It was related to restrictions and concern for one's own life and safety

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It is also visible that older people use e-shopping more and more often. There is also a noticeable trend, especially among young people, to use stores via smartphones. So the market for mobile transactions has grown. The "Statista Digital Market Outlook" report indicates that Poland is currently in thirteenth place among the fastest growing e-commerce markets. Of course, this trend is expected to continue to strengthen. A statistical 39% of Polish consumers shopped online only because of restrictions related to the pandemic. The report "E-commerce in Poland.

Gemius for e-Commerce Polska” indicates that in 2020, as many as 72% of Internet users used the offer of an online store at least once. This gives an increase of 11 percentage points. According to the Megapanel study conducted in December 2020, there were 29 million Phone Number List Internet users in Poland, and thus the number of online shoppers is 21.2 million. Demographic data of the Polish e-commerce market in 2016-2019 Pandemic – impact on the e-commerce market It is worth emphasizing that the e-commerce sector owes its very dynamic development to the coronavirus pandemic


. Of course, upward trends have been recorded for several years, but this year they have accelerated significantly. Demographic data of the Polish e-commerce market for 2020 Who buys online? Statistically, almost as many men as women buy online. These proportions are indicated at 49/51%. Greater differences are visible when age groups are taken into account. People aged 35-49 most often shop online. This is 32% of respondents. A large group are slightly older people - 28%.