Situational marketing uses triggers that activate

mamun11

External advertising is mainly banners. Despite the decline in popularity of outdoor advertising, bright and relevant advertisements still attract the attention of audiences. Social networks - this can be targeted advertising or publications in corporate groups. It is on social networks that situational content most often goes viral and receives wide coverage thanks to the platform’s algorithms. Contextual advertising - the company strives to get into recommendations for a specific trend.


The user is looking for information on a current topic, and the search engine algorithms also display advertisements related to the topic of the request. Offline activities - collaboration with famous personalities, organizing events with their participation or based  Europe Cell Phone Number List  on their ideas. This attracts the attention of their fans and expands their reach to potential audiences. Possible triggers Situational marketing shouldn't feel intrusive. Overdoing it with motivation can make the client suspect that they are trying to manipulate him. However, promotion will not be effective without at least one trigger calling the recipient to action. A trigger is a stimulus, event, word or image that causes a certain reaction in a person. In a marketing context, triggers are used to activate interest in potential customers.





The perception of triggers depends on individual characteristics. But there are also general principles. For example, advertising campaigns should not use elements that cause fear and anxiety. In the case of situational marketing, the content should be understandable to everyone, evoke positive emotions (for example, laughter) and contain motivation for action, for example, “read”, “order”, “share your opinion” and the like. the interest and involvement of the audience, for example: Current Events: Current news, events or trends directly related to a company's products or services. For example, advertising picnic products before the onset of the summer season. Seasonal Changes : Link campaigns to changes, such as changing seasons or fashion trends. A clothing store can use a trigger to encourage a wardrobe change.