Marketing is a complex and varied field

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What makes it even more difficult is that there are no universal truths or metrics that apply to South Korea Email List every marketing team. However, there are five metrics that should be considered by any marketing team. The 5 metrics every marketing team should know: Understand the value of the business The real question marketers need to ask is: “What is the business value of our marketing?” If it's not obvious, this question can take on many different meanings depending on the role of marketing in the organization.




For example, in a more vertical organization it might be about measuring the impact of a marketing campaign on increasing sales, while in a different organization it might be about measuring the impact on customer retention. marketing metrics 5 Metrics Every Marketing Team Should Know 7 In both cases, the task is to understand the impact of marketing on the business. Once that business value has been determined, it becomes critical to measure that value.