Fashion Industry Leaders Face Choice: Embrace Sustainability or Go Under

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Covid-19 is putting enormous strain on the fashion industry, forcing leaders throughout the supply chain to make hard decisions. Doubling down on sustainability measures could help apparel, footwear, and textile companies stay competitive in the post-pandemic market, according to a new report.

Boston Consulting Group, the Sustainable Apparel Coal Armenia Email List ition, and technology company Higg Co’s report, “Weaving a Better Future: Rebuilding a More Sustainable Fashion Industry After Covid-19,” offers recommendations across three phases of pandemic response.

Before the pandemic hit, sustainability programs and commitments were becoming the norm within the industry across segments that included luxury, sport, and fast-fashion, the report noted. But covid-19 put all of that on pause. Retailers closed their doors, consumer spending took a dive, and workers were furloughed.



For many brands, non-essential spending is currently frozen or being reevaluated, which in many cases includes their sustainability programs and teams,” the report authors wrote. “In circumstances where sustainability teams are furloughed, there is the risk that selective rehiring or permanent departures will lead to a slowdown in progress. And without budget prioritization and leadership, the industry could face significant knowledge gaps in the future.