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Search engines need hints to display site pages in search results. The keywords used in the content act like these hints. What to do to optimize the content: Put the main keywords in the first 100 to 150 words of the content : users and search engines will see them earlier in the content. Use all relevant keywords : With the introduction of conceptual search , Google no longer needs the same keywords to respond to users So feel free to use all cognates of a keyword in your content. Publish enough content : Longer content usually ranks better, however the ideal content length varies from topic to topic.
So to know the right length of content for a topic, check the pages that Sweden Email List are currently ranking high. 5. Internal search When your website exceeds 20 pages, it is better to use a search box on the website. One of the good features of the search box is its compatibility with Google Analytics to be able to view and analyze the search terms of users. This data helps you to: Find out what users are looking for and make the desired pages available to them. If this is done, the bounce rate of the site will decrease significantly. Find new keyword ideas and use them in your content strategy. 6. Open Graph Open Graph tags provide customized display of content profile when sharing it in search results.

In this way, you can have control over how your site pages are displayed when sharing on social networks. Optimizing OG tags to encourage as many users as possible to click on links seems quite logical. What to do to optimize OG tags: Optimize the OG tag of the title and description of the page : use these OG tags in the first step and optimize them in the second step. Be careful that the content of these tags is not displayed in the search results, so it is not necessary to optimize them for keywords. Instead, write them in such a way that their audience is social network users.
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