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The more popular the blogger, the more potential advertisers the channel has. The trend has not changed even after google ads was blocked in in russia. The only thing that has changed is the format. Now advertisers contact the channel directly, agreeing on cooperation.each youtube channel is a unique author's media. It has its own tone, manner of narration, subject matter and editorial policy. All this is reflected in advertising integrations. As a rule, the blogger himself offers a model of cooperation, taking into account the request and promotion goals.
Conditionally, the formats of advertising integrations can be divided by India Car Owner Phone Number List the plot of the video. Let's consider the most popular of them.the magic of talking head.the "talking head" format came to youtube after years of success in tv advertising. The secret of effectiveness is related to a win-win plot. The blogger directly addresses the audience with a brand or product story. Various visual elements or special effects can be integrated into the story (note - a screenshot from an online store, a discount popping up in the video, etc.
In the video below money symbols in the minecraft game style (note - blogger liana is a well-known gamer in russia), a tinkoff credit card and a screenshot from a discounted goods marketplace were spotted. The structure of the video insertion looks like this: backstory, brand part, call-to-action. Let's explain using the same example from the channel it's liana. At the beginning of the ad integration liana says that the discount season is coming soon and that she is going to buy goods on marketplaces.
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发表于 2024-2-28 12:12:23