EEAT The first is something Google has been focusing

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Gemini Source: Google Blog Additionally, Google launched Gemini, a large-scale language model, in December 2023. Gemini has the ability to process data in various formats, not just text, and create creative content. function Gemini SGE data processing Text, images, audio, video text main function Text generation, translation, summarization, Q&A, coding, creative activities Generate search results, summarize, and answer questions Application field Various fields (e.g. education, research, entertainment) Search engine, information retrieval Comparison of Google's generative AI Gemini and SGE Google will continue to update and create changes combined with AI. In this environment, it appears that a major change is needed in the way marketers view SEO. Rather than using it as a crisis, you can use it as an opportunity to meet new customers. Will SEO traffic decrease in the future? neil patel twitter Source.


Neil Patel Some people are concerned that Google's traffic will decrease with the advent of GPT. A survey of 35,599 sites Cambodia Phone Number Data over the past four years from 2020 to 2023 found the opposite to be true. On average, a site's SEO traffic increased by 9.83% over three years. “Google has driven more traffic to websites each year since its inception” As Google’s Danny Sullivan said, website traffic is growing steadily. Just as Facebook did not completely replace Snapchat and Instagram did not completely replace TikTok, GPT and Google will play their respective roles. 5 core SEO strategies for 2024 In these changing environments, SEO can be a great opportunity. Google continues to be updated to provide answers appropriate to the user's intent. Therefore, if you specifically understand and respond to the searcher's intent, it may be an opportunity to beat existing large competitors. So what strategy should we respond to in 24? 1.  on for several years. It's EAT. ETA stands for Expertise, Authoritativeness, and Trustworthiness.




In December 2022, we are evaluating content quality based on EEAT with the addition of E (Experience). EEAT Source: redcowmedia Recently, a lot of content is being reproduced through generative AI. Therefore, in order to create trustworthy content, it is important to consider the four factors above. Another way is to talk about things that AI cannot mention. Examples include anecdotes from the author's direct experience, quotes that are closely related to the topic, and interviews. Even when content is created using GPT, in order to supplement the content from an SEO perspective, it is recommended to check the truth of the content and publish it through a direct editing process. 2. Focus on long-tail keywords rather than traffic Content that captures the exact intent of the searcher can have a huge impact in the sales funnel. Therefore, it is better to focus on long-tail keywords with very specific intent .