Alternatively, if you are collecting leads,

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How to Find a List of Managed Placements For starters, don’t use the display planner tool. Why? Because it’s just an index of the millions of sites in the GDN, which includes a considerable number of fake sites! using managed placements on the google display network Instead use a tool like SEMrush to search for sites by topic. It shows you the most linked-to sites, which are more likely to be real than most listings in the Display ad planner.

Most linked to sites How to Defeat the Bots & Stop Paying for Fake Clicks Let’s recap. Spam sites Benin WhatsApp Number can suck up tons of clicks and spend from your display ad campaigns, because they register fake conversions, which Google’s algorithms reward by serving your ads there even more. The solution is to try to never place your conversion pixel on an “easy” conversion, like a lead form, which can be easily faked by a bot. Instead, only fire your conversion pixel if you’re darn sure that a real conversion has occurred – for example, if a sale has occurred and you’ve billed the customer’s credit card.







Fire the conversion pixel on some lower-funnel activity, like activating their trial subscription. Closing Thoughts By making this the one small change, we: Reduced fake conversions and costs by 90% Dramatically improved sales productivity: They were initially upset due to loss of leads, but later warmed up to the change when they realized they could make the same number of sales in 1/10 the time (due to not having to chase fake leads). Got much more accurate campaign data: The true campaign performance metrics were worse than we originally thought (since both CTR and conversion metrics were artificially inflated by bots); however, it led us to realize that our ads and landing pages were actually under-performing, so we made some big changes there, too.