Besides writing about their

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How many people to interview? There is no definitive answer to that. However, as you do interviews, at some point, you will start to predict the responses of interviewees. You will notice patterns, so if you start to precisely predict what the person will say, you may stop and go to the next step. 2. Analyze the collected data Now that the interviews are done, you have a lot of information to analyze and arrange.

How exactly could you do that? Search for common characteristics among interviewees, and what  Cambodia WhatsApp Number Data problems and challenges were mentioned the most. Thus, you will understand what type of content could be more relevant to them. After, you need to decide how many personas your business will have. Is it possible to gather the information for only one persona? Or would it take the creation of more profiles, maybe two, three, or more? Regardless of the number of personas, remember that your Marketing strategy should include all of them.





So, there must be blog posts, ebooks, and nurturing flows, among others, for each persona, ok? 3. Build the persona Now, turn all the selected information into a person. Open your text editor and build a profile with name, age, and occupation. day-to-day life, you can even create a quote, relying on the interviews of course, as if the persona itself was telling you about their challenges and goals. Next, arrange the information according to topics such as personal and professional goals, as well as pain points and challenges.