And theyre wondering why no one is interested. Seriously. . But for some reason these trainers coaches and consultants are trying to sell their services. perspective. Its literally the wrong way round. Why Because no prospect on the planet gives a crap about the service the provider offers. Prospects care exclusively about their own urgent need. So prospects are looking for the end result. Prospects pay for the end result. Prospects hire those who offer the end result. Telling a prospect whos urgently.
The looking for that end result all about how amazing your service is or that it delivers is tone deaf. It loses you prospective client enquiries. Its not like the prospect thinks the provider is going to say their service is terrible and fails to deliver. Look at the marketing of any small Asia Mobile Number List business in the service industry. Especially their websites. The vast majority use their homepage their primary opportunity to grab the attention of the prospect to tell prospects how great they are list some high profile clients and testimonials.
Wrong wrong wrong. By this point theyve already lost the prospects attention and their enquiry to a professionally marketed competitor. Any service provider making this mistake needs to fix it. Then look at everything else. Because if theyre making that kind of elementary fundamental marketing error its certain they are making lots more expensive mistakes too Your competitors are incompetent clowns By Jim Connolly January Marketing competitor research When was the last time you researched your competitors It has never been easier for you to research the marketing you are competing against than it is today. In minutes you can tell if someone is serious competition to your business or simply a dabbler.
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