To learn more how to boost engagement on Twitter and raise your Quality Adjus

mdimranhasan139

This not only allows you to save time by repurposing strong social media copy you’ve already created, but also results in similar messaging across paid search and paid social campaigns. If a campaign performed strongly in PPC, the chances are pretty decent it’ll do well on social, too.Check out more on how to become a “VIP socializer” and other techniques in Margot’s post on how to leverage PPC data in your ads on Facebook.Social Media Advertising Tip .

Narrow Your Targeting to Boost Engagement and Reduce CostsWe just got done talking about IT Numbers how important Twitter’s Quality Adjusted Bids are, but how do you actually go about improving it? The trick is to focus on increasing engagement by narrowing your focus.The wider you cast your proverbial net, the less likely you are to achieve higher engagement rates with your tweets. The lower your social media engagement rate, the more you’ll pay for poorly-performing ads, a vicious cycle that will continue until something changes – namely, your engagement rate improves. One way to accomplish this is by narrowing the focus of your targeting.





Social media marketing tips Twitter Promoted Tweet engagement rateA great example of this is how Larry refined the audience targeting of a tweet promoting an event at which he was speaking. Sure, he could have paid to promote this tweet to 1 million people, but doing so would have tanked his engagement rate and resulted in higher costs. Instead, Larry used Twitter’s powerful geotargeting functionality to restrict display of the tweet to targeted users who lived or worked in the vicinity of the event – in this case, southern Florida.