Writing is a skill, learning to play an instrument

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Have an editor or another seasoned writer critique your writing to help you nail the voice and style, clarity, principles of persuasion, and other elements. Take notes on their suggestions and apply them to the next thing you write. Where possible, test your copy to see how well it works and determine what you could do better. Headlines, calls to action, bullet points, button copy, and order are all things you could test to improve your copywriting.

5. Write often. Every day if possible. They both require regular, dedicated Clean Email practice. Like building muscle memory in your fingers when you play the piano, writing every day builds your writing “muscle,” so you can write faster and easier with more creativity. Research and learning can only get you so far. Eventually you have to sit down and write, and the more often you do that, the better you’ll get.

As David Ogilvy said: If you have all the research, all the ground rules, all the directives, all the data — it doesn’t mean the ad is written. Then you’ve got to close the door and write something — that is the moment of truth which we all try to postpone as long as possible. 4. Seduce, don’t sell. An important component of successful content marketing as well as copywriting, seduction works much better than hard selling.