|
|
We have multiple suggestions, such as adding a search box, displaying your most popular or best-selling items, informing the consumers they are on the wrong page, using internal links to your latest post, your new collection, etc. We will dive deeper into each option so that you can make the best of a 404 page. 1. Use 404 pages to build brand awareness and show your brand’s personality. When someone lands on this type of page, they should be informed that the page does not exist. However, we strongly recommend you be direct and use an image or headline consistent with your brand image and personality. A great example is Lego’s 404 page, where they inform you that the page does not exist and encourage you to return to their homepage and continue your shopping experience.
Let customers choose what Aruba Email List they want to do next. Do not direct them to a specific category. Instead, give them multiple options. Tell them that the product they are looking for does not exist anymore or has been discontinued. However, they can choose another website category to explore. Nespresso has a great 404-page example. 3. Add a search bar or display your best-selling products. On an eCommerce website with dozens or hundreds of products, we strongly suggest encouraging shoppers not to leave your website when they hit a wall. Amazon does a great job of emphasising the search bar, and Urban Outfitters at displaying its most popular items.
Use humour. You can write a funny message or use a humorous animation or image to let your audience know the product or page they are looking for cannot be found. Moreover, you can combine humour with multiple conversion elements. both in text and image. 5. Use 404 pages for lead generation and get the user’s email address. For this action, you can remove any page redirects and just leave a subscribe box but keep your website menu in case visitors want to return to another page. You can also offer a discount for their first purchase.
|
|
发表于 2024-5-19 17:31:51