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Feeling a little social media fatigue? Even those LinkedIn notifications that make you roll your eyes?
Trust us, we understand!
Sometimes a little break from social media can be refreshing. But while it’s tempting to switch off, turning off your LinkedIn outreach, especially if you’re in the B2B space, might not be the best option. Here’s the scoop: you could be missing out on a ton of leads!
LinkedIn isn’t just your standard professional network. With a Barbados Email List whopping 950 million members and over 58 million registered companies, it’s a goldmine of opportunities! And here’s the interesting part: 65 million of those users are decision-makers, with 10 million holding C-level executive positions.
The big question then is: how do you reach out to someone professionally on LinkedIn? And how do you make your mark and get their attention on this social media page?
Here’s the problem: With this fantastic opportunity at hand, many companies still stumble when it comes to lead generation on LinkedIn. You see, it often comes down to those not-so-exciting, run-of-the-mill LinkedIn networking messages. From lackluster LinkedIn connection request messages to follow-ups that feel a bit too salesy, many are left wondering, ‘How do I message people on LinkedIn without making them cringe?’
This article is here to be a friendly guide on how to contact someone on LinkedIn in a classy way. Follow these lead-friendly tips and turn those “maybe” leads into “yes” clients. All without giving that ‘I’m on your tail’ feeling!
Summary:
Does LinkedIn outreach work?
How to reach people on LinkedIn?
The Best LinkedIn Outreach Messages: The 'DOs' and 'DON'Ts' Guide
Best LinkedIn Outreach Templates
Does LinkedIn outreach work?
When done correctly, LinkedIn outreach can significantly improve your B2B lead generation strategy . In fact, it’s 277% more effective at generating B2B leads than Twitter and Facebook!
Let me quickly analyze:
Less traffic, more impact: Your connections’ LinkedIn inboxes are typically less cluttered than their email inboxes. With fewer marketers and sales reps playing the LinkedIn game, you have a better opportunity to make a memorable impression.
The best of both worlds: While LinkedIn is a platform for business professionals, it’s still a social network. People there are generally more open to receiving messages from new connections and engaging in meaningful business conversations.
Face to name: When sending out connection invitations, prospects can see your face and your LinkedIn profile, creating a more personal touch compared to regular emails. In fact, when it comes to email, the average email response rate is around 10% , while on LinkedIn, it’s often in the 10-15% range .
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How to reach people on LinkedIn?
When you’re on LinkedIn, follow the rules: The platform offers unique methods for reaching out to people. Because LinkedIn networking messages feel like instant chats, this sets them apart from traditional cold emails in that they’re more visible and engage more quickly.
Let's explore how to message people on LinkedIn in a variety of ways to add connections and boost your lead generation efforts.
LinkedIn Connection Request
When you want to connect with someone, start by sending a friendly connection request . You can choose to add a brief note if you wish, but here's a fact: LinkedIn connection requests without one are generally accepted more readily.
And remember, the platform has a 300-character limit for LinkedIn connection request messages, including spaces, so make every one count!
No matter what your situation, the answer is 'NO'. Remember that LinkedIn outreach is just one cold outreach tactic, so take advantage of other options like fail-safe cold emails !
In the first case, a gentle nudge via email may solve the problem:
Subject: Let's seal the connection with LinkedIn!
Hi [lead name],
I hope this message finds you well!
I am truly impressed with your expertise and would be happy to connect for potential collaborations and valuable insights. I would be genuinely grateful to be a part of your professional network.
Yours sincerely,
[Your name]
For the second case, how about sending your lead a friendly email with a link to your LinkedIn profile, extending an invitation to connect with you? Be thoughtful about your reasons; after all, you’re accessing their inbox!
Subject: Let's chat on LinkedIn!
Hi [lead name],
Hope you are doing great!
I was inspired by your work and saw that we have a lot in common, especially when it comes to sales and lead generation. I thought connecting on LinkedIn would be great to exchange ideas!
Here is the link to my LinkedIn profile: [Insert LinkedIn profile link]
I'm looking forward to some fantastic conversations!
Yours sincerely,
[Your name]
Struggling to find your email? Tools like Snov.io’s LI Prospect Finder can help you.
LI Prospect Finder is your dedicated LinkedIn lead-finding companion, designed to combine your LinkedIn outreach with email marketing, especially when your initial connection invitations haven’t taken off. With it, you’ll easily gather hundreds of people on LinkedIn, with verified business emails, in a matter of minutes!
Automate Lead Generation on LinkedIn
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Automate LinkedIn lead generation
Just grab it as a handy Chrome extension, integrate it with your LinkedIn and find your leads' emails:
Via LinkedIn search results: Search for roles, companies or content, find emails and add them to your list.
From a lead's LinkedIn profile : grab their email and save it to your prospects list.
From a company profile: type the company name in the search field, go to its page and collect the available email addresses of its employees.
From a list of ULRs to LinkedIn profiles .
LinkedIn Direct Messages and InMails
Direct messages and InMails are other platform-specific features when it comes to messaging people on LinkedIn. They may seem similar, but they each have their own special mission and unique features when it comes to expanding your network on LinkedIn. Let’s explore how they differ:
LinkedIn direct messages are like…
Sending direct messages on LinkedIn to your 1st-degree connections is the most common way to reach out to potential leads. It usually starts with sending a connection request, and once accepted, you can send a message to start the conversation!
LinkedIn Direct Messages
Purpose: Direct messages are perfect for chatting with familiar faces, discussing common interests, or even promoting LinkedIn posts that you think might be relevant to them.
LinkedIn Profile Access: Sending a direct message on LinkedIn allows you to freely explore your connections' profiles, complete with name, title, and mutual connections.
Response Rates: You may notice that response rates to LinkedIn direct messages tend to be very good since you already have a solid connection with the recipients!
Cost: Everything is part of your standard LinkedIn account, at no additional cost!
How many messages can you send on LinkedIn?
LinkedIn now allows a limit of 100 to 200 invites (and therefore messages) per week, down from 700 previously, in a bid to keep pesky spammers at bay.
InMails are like…
With LinkedIn InMails, you can also send LinkedIn messages to members outside of your existing network. Whenever your connection requests go unanswered, InMails give you a second chance to land in your prospects’ inboxes, giving you another opportunity to add connections and ultimately start the conversation!
InMails
Purpose: InMails are your ticket to tapping into untapped potential – whether it’s prospects, job candidates, or potential business partners.
LinkedIn profile access: When you send an InMail to someone outside of your network, there may be some limits on the profile information you can see. You'll get their name and photo, but their full profile won't be revealed until they accept your InMail.
Response Rates: InMails sometimes get slightly lower response rates since you’re connecting with people who may not be familiar with you. But don’t worry! A thoughtful InMail with a clear and relevant message can still work wonders and bring in positive responses.
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发表于 2024-7-10 14:34:14