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SMS or short message service marketing isn’t new. It’s been part of marketers’ toolkits for a while, and most mid-to-enterprise businesses have run SMS campaigns for over a decade. So, why talk about SMS now?
In reality, many brands—even well-established ones—are still scratching the surface when fully leveraging SMS. They might send out generic promotions or shipping alerts, but they’re missing out on advanced personalization, real-time triggers, AI-driven insights, and an integrated omnichannel experience.
In this article, we’ll skip the basics and dive straight into Brazil Phone Number List cutting-edge strategies for enterprise-level SMS marketing. We’ll explore common pitfalls, opportunities for innovation, use cases, and more.
Why is SMS Marketing Still Relevant?
In an age where customers expect meaningful and consistent interactions across all channels, SMS can be a powerful engagement engine—provided it’s done right.
According to Emarsys research, 53% of consumers find SMS helpful. However, 23% would stop using a brand because of timeliness, meaning that it “spams” them with too many texts, highlighting the importance of relevance and timing. Many enterprise brands plan to increase SMS budgets this year as consumer preferences shift towards the convenience of being able to text businesses back.
Discover 20+ SMS marketing statistics (with sources) to know in 2025.
Use Case 1: AI-Driven Personalization
Why It Matters
Generic text messages might reach customers, but they rarely resonate. With AI, you can analyze real-time behaviors—like browsing history, purchase frequency, and loyalty tier—and send hyper-personalized SMS campaigns.
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发表于 2025-3-4 12:51:55