What tools make it possible

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This is what Augmented Reality (AR) allows today. But let's take it one step further. What if an Artificial Intelligence (AI) analysed your living room and suggested the ideal sofa, the one that perfectly matches your space and style? Don't you think the shopping experience would be much simpler and more personalised? This is the level of hyper-personalization that the combination of AI and AR is making possible: combining data with a visual layer to create interactive, relevant and fully tailored experiences for each user.


So how do these technologies work? ? And what benefits hong kong number data does it bring to both businesses and customers? What is hyperpersonalization? To fully understand the impact of these technologies, we must first differentiate between two concepts: personalization and hyperpersonalization. You've probably walked into your usual coffee shop and the barista already knew what you were ordering. That's personalization: a more personalized approach based on basic data, such as your previous purchases or your registered preferences.