Research the keywords that search engines

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For example if he types in a search engine the phrase "buy used car", then he is probably ready to make a purchase and is actively looking for a car. Why is customer intent important for digital marketing? Understanding the different types of customer intent is important because it can allow the business to create strategies and marketing campaigns that are more directly targeted at the real needs of its customers, thus achieving more sales or conversions. A business that sells shoes, for example, could create an ad campaign that targets keywords with transactional intent, such as "buy sneakers" or "Nike sneakers deals," to attract customers who are already in the buying stage.

Alternatively the company could create articles or videos aimed at keywords with informational intent such as "the best sports shoes for walking", in order to target customers mobile number list who are still in the market research phase. customer-intent How can I understand what is the customer intent of my customers? Understanding your customers' customer intent requires knowing them as well as possible about what it is they want – which, of course, isn't always easy. Here are some methods that can help you: Research their preferences and habits: surveys, polls, questionnaires, focus groups, statistics: even if you are unable to conduct your own research, there is often a wealth of statistics from independent sources that can provide you with valuable information on your customers.



Analysis of your website traffic data: tools such as Google Analytics can immediately give you a very detailed picture of the behavior of the public visiting your website, from which pages attract their most interest to how much time they spend on each of them. Analysis of their behavior on social media: by monitoring the type of posts and content with which your audience interacts the most, you can draw conclusions about what topics concern them, but also which ways of communication and interaction they prefer most are searching for: tools like Google Keyword Planner can help you gather valuable information about which keywords and searches are most relevant to your market and subject matter, and which of them show higher volume of searches. Through a better understanding of your customers' needs, habits and preferences, you will be able to create better targeted campaigns that will directly address what interests them most.