brand if they have had a positive

SpecialDatabase

Pass from one to another because thanks to the external conditioning of the communities and people close to them, the consumer is allowed to skip phases. The decisions made by a client within the 5A journey are influenced by three types of conditioning. CONSUMER INFLUENCES External influence. This is the influence that can be directly controlled by the brand which uses its communication and marketing tools to create awareness and brand identity.

Influence from others, which is in the form of word of mouth from friends and family, or from communities, social networking sites, discussion platforms or review platforms. It is difficult for a brand to control it since consumers trust a Specific Database experience or if they in turn have heard good things about it. Companies cannot control the communities that talk about them, but they can rely on already loyal customers. Own influence. The one that comes from the customer himself, the result of his own experience and relationships with other brands.

All three influences act at the same time, nevertheless each act in a different way and this depends on the object: there is one who believes more in personal preferences and one who instead is more other-directed relying more on external ones. Some get an idea abou.