This week's episode of Ungated Marketing

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In today's market, positioning is everything. Although it's a cliché, it can make or break your business. It's almost as important as your product or service itself. The market is too crowded for a company to risk being too generic to matter. brand can escape this reality. In fact, positioning your personal brand needs as much strategy and attention as a company product or service. April Dunford, a positioning consultant for growing tech companies, keynote speaker, and book author, knows “a little ” about it. Her experiences helping early-stage startups find their go-to-market strategy and large companies introducing new products are close to legendary.
  
April is a positioning expert, but how did she succeed in positioning herself as one?, Fernando Phone Number List Amaral interviews April Dunford, not about her much-discussed positioning methodology, but rather about her jour ney in establishing and positioning a personal brand that advertises itself. ‍ powered by Sounder Personal Brand Positioning: Understanding the Alternatives A personal brand doesn't just shape itself overnight. Even in April's case, it took a bit of figuring out: “I don't know if I ever spent a lot of time thinking about my personal brand or what that actually means. But I did spend a few years trying to figure out exactly what I was doing as a consultant.What were my offerings going to be? How was I going to sell that? How was I going to price it? Who my target was going to be for that?” It might take some time to find out where exactly you fit into the market .April believes you should start with a simple positioning exercise to understand “what the alternatives are to what you do.



To demonstrate the importance of who you compare yourself to, she offers the most common positioning mistake committed by marketers switching to consulting: “ A lot of people move through this thing where they say 'Oh, well, I'll just do the same thing I was doing as a job.” To demonstrate the importance of who you compare yourself to, she offers the most common positioning mistake committed by marketers switching to consulting: “A lot of people move through this thing where they say 'Oh, well, I'll just do the same thing I was doing as a job.” To demonstrate the importance of who you compare yourself to, she offers the most common positioning mistake committed by marketers switching to consulting: “A lot of people move through this thing where they say 'Oh, well, I'll just do the same thing I was doing as a job.