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But this is not all. Artificial Intelligence in Email Marketing campaigns allows you to generate more effective campaigns, as you already know, and this directly affects your budget, since with an adequate and effective campaign you need to invest fewer resources in advertising. Finally, it affects the productivity of the team. Since certain tasks take less time thanks to AI, it is easier for the team to complete actions on time and carried out properly. In addition, they can focus on other aspects that require more attention. 3.- Improve segmentation The AI ​​applied to email marketing campaigns allows you to improve shipments by considering the interests of users. In this way, it takes into account various characteristics of your contact list, takes them into account and groups them to increase the chances of success.

Even with Artificial Intelligence you can take more relevant data, such as the time in which the campaign will have the greatest possibility of opening , according to the data taken from the users. All this will allow is to refine the campaign to make the right shipments, at the right time and to the phone number list right people, so that the campaign works better. 4.- More attractive subjects Asuntos email marketing The subject line is one of the most important elements of an email marketing campaign. It depends on him whether the content is opened or not. Thus, it bears much of the responsibility for the effectiveness of the shipment. Artificial Intelligence, thanks to the information it will obtain from your users, is capable of generating purposeful narratives.



These are focused on increasing open rates, based on what people want to receive. For this, an optimal subject line is generated with a perfect balance between verbs, persuasive words and emojis. How to apply Artificial Intelligence in Email Marketing campaigns There are several marketing tactics that can be improved with AI. All of these will receive a benefit that is based on data and, to a large extent, on automation: You can do remarketing to impact website visitors. Make automations to recover abandoned carts.