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Since landing pages capture information about your target audience, there's a lot to learn from the data you collect. Remember that it is worth it, becauseincreased conversions means more revenue. Below is a short checklist of ways to instantly increase landing page conversions. SEO Brand Checklist for Landing Page Best Practices: Call to action (CTA) Target audience social proof A/B testing landing page optimization 1) Call to Action (CTA) If a member of your key audience doesn't know what their next step is after reading a landing page, you have a poor (or non-existent) call to action.
Whether they need to enter their email or call a phone number, a compelling CTA should be able to tell someone exactly what to do. Better yet, the CTA should be placed above the fold or in the top half of your landing page Canada Email List where people can see it. Don't wait for them to scroll to the bottom of the page. Make the decision to follow the CTA quickly and easily. 2) Target audience Think about the CTA you want your audience to take. For example, let's say you want them to sign up for your monthly newsletter. Your landing page should be built around this specific goal.

Giving your audience too many choices (sign up for our newsletter! buy this product! call our sales team!) means your message isn't clear. Instead, every word on your landing page should be directed toward a single goal. The same concept can be applied to your landing page design. If there are elements of the design that say too much, your audience won't know where to look. Instead, pull out the navigation bar at the top of your landing page. Conversion-focused landing pages are all about simplicity. 3) Social proof Did you know that over 60% of online shoppers check reviews before making a purchase.
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