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本帖最后由 aburaihans0525@ 于 2023-7-11 17:13 编辑
The focus on “green shopping” is a clear indicator that eCommerce brands that prioritize environmentally friendly practices will dominate the market in the coming years. The ecology and sustainability factor in a product influences the choice of many customers today. The biggest eCommerce brands have already started planning to implement more sustainable practices in their business. For example, the world's leading eCommerce company, Amazon, has committed to net zero carbon emissions by 2040. also through the packaging : customers love the visual aspect of the packages. You can use them to personalize the purchase and to represent your brand even more.
Use environmentally friendly materials to create your product packaging and USA Email List underline once again your commitment to sustainability. 5. The value of videos The recent statistics elaborated by Smart Insights are clear: images and videos are fundamental elements to capture the attention of users and get their interest. The video gets great results both directly on eCommerce and on social media with links to the eCommerce. It is estimated that in 2022, 80% of data traffic worldwide, especially on mobile, will be absorbed by videos. Without a doubt, this is the format preferred by users and we will need to invest even more in video now.
So let's see the main video marketing trends for 2022 : 360° videos : This type of video has a +46% video completion rate compared to regular videos and a +300% click-through rate compared to classic ads (Omnivirt) Purchasable Video: This is content that allows social media users to purchase directly. With these, shoppers no longer have to manually go and find the product they want. All they have to do is click on the product they want in the video, and they are automatically redirected to the eCommerce site Live Video : Live video can hold viewers' attention three times longer than pre-recorded video and can produce six times more interactions.
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发表于 2023-7-11 17:09:50