Send your welcome email right after someone signs up while your business is still top of mind. Subscribers who sign up on their own are already excited about your brand and need to be acted on quickly to capture a sale. Tip: Use marketing automation to send a welcome email each time a new subscriber joins your list. 2. Welcome—a subject line that’s clear and engaging.
Welcome emails perform best when they are clearly identified and USA Email List engaging. Your subject line might even be the reason a subscriber reads (or doesn’t read) your email. Make it count by writing short copy that displays personalization and urgency. Tip: Many marketers use the word “Welcome” right up front in the subject line.
Dear Julie—a personal greeting A welcome email is an ideal time to use a subscriber’s name to make a personal connection from the start. People love feeling like you care about them individually and they’re not just a name on a massive list. Tip: Emails with personalized subject lines are 26% more likely to be opened. 4. Next—tells recipients what to do next Don’t make new subscribers wait.