The fact that all computers at the office

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You can also just approach customers and ask for the cause. 'What did you think of the white paper What did you think of the emails' The insights can lead to adjustment of the chosen strategy, a better customer view and can be used to optimize your campaigns. When it comes to communication, was obviously a tumultuous year (and we're not just talking about corona). If there is a trend in crisis communication, it is that crises have become like balloons. Once inflated – by online and traditional media – they deflate very quickly, because the next crisis is already tumbling over yesterday's.

Crisis is the highest form of news and the main criterion for news is anything that deviates from the expectation. Are working on Monday morning does not make it into the NOS Journaal. But if you find out on Monday morning that, when the entire company was at photo editor the company drink at . pm on Friday, hackers struck (the favorite time of hackers by the way), then it becomes Telegraaf-worthy. So anything that goes wrong stands out.



For organizations this means that you have to prepare for things that pose a risk of getting 'bad' in the news. Think of fraud, hacks, accidents, conflicts, 'leaky' employees, et cetera. Those who are well prepared for crisis communication will often be able to manage things well. The bloopers in crisis communication are usually the result of lack of experience with this. As an organization you are under a magnifying glass and in nothing remains a secret. For example, employees have the opportunity to influence the news online.