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Like HubSpot, allows you to not only make these CTAs but also categorize them and track your metrics, so you can monitor their performance and adjust them. banner-pains-hubspot-smartbound--AM. Landing pages Some CTAs will help guide visitors to your website, but the most powerful ones will take them to landing pages. Landing pages are the gateway to your best content. You've probably seen one before: they have a short introduction that states the benefit of your content, and they ask your visitor for some information. As a general rule, your landing pages should be a selling.

Point for your content. If the visitor is not convinced by the content of your landing page, they will not fill out the form. Landing pages should be linked to your CTA with very similar language to make the offer easy to understand. They should be visual but easy to scan, so don't use too philippines photo editor many images. The best landing pages have things like a thank you page and a follow-up email to help your visitor find your content again. Forms Inbound Marketing professionals love forms. We already know that the word form has a pretty ugly connotation in most people's minds.



In marketing, forms mean leads, and leads are currency. However, getting people to fill out your forms can be difficult. Not everyone who sees your CTA will click on it, and even fewer will fill out the form. Often this is because companies ask for too much – no one wants to fill out five different fields when they're browsing on their phone. One of the best tips is to keep the form short. Once you have the contact, you can get all that other information as it moves down the funnel. Forms are an incredibly powerful way to grow your contact list, so we always recommend companies.