What is an e-commerce platform and how to choose the best one for your business?

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What is the secret to the success of an eCommerce? It would be easy to open a virtual store if the answer to this question were simple, but there is an important pillar: choosing the right e-commerce platform. Your entire operation will depend on it: product display, stock control, sales, payments, promotions, among other activities. Any mistake in the choice can compromise the results of your store. Therefore… let's see what e-commerce platforms consist of! ecommerce-2140604_960_720 What is an e-commerce platform? An e-commerce platform is the tool with which you will create your eCommerce, and there are different types. In general, there are several reasons that can make you change platforms, but we always have to keep in mind that the main objective of the eCommerce platform is to be a marketing agent , increasing sales and decreasing costs. Of course, depending on your maturity and knowledge, the concept may undergo changes.

For example, for a beginner store, being a marketing agent may mean setting up the store in the shortest time possible, so the platform should be simple so that you can set it up alone. For larger stores, being a marketing agent can mean increasing conversion , ROI , lifetime-value, consequently increasing channel profitability. Depending on your case, the first or the second, you should look for specific characteristics. Don't be afraid to choose a platform and in 12 months you will need to change it. The migration process is natural in the evolution of the store. What we have Email Marketing List to look for is the correct solution for your moment. Therefore, the eCommerce platform varies from business to business and it is not possible to say that this or that platform is the best for the entire market. It is the same as a car, first you have to know the profile to decide on the best option. But, as time goes by, the profile will change. [Tweet “Choosing the right eCommerce platform is crucial for your business. We give you the keys to achieve it.”] Responsibility of the e-commerce platform Every eCommerce platform offers these two structures, which are called, respectively, front-end – store interface with the consumer -, and back-end – store interface with the administrator.

When we talk about front-end, we are talking about everything that is visible to the client . The design, the banners, the products, the content… all of this can be browsed by the client. Now the back-end, as the name suggests, is everything that is behind the system , that is, the administrative panel . It is through it that you will be able to configure rules so that the front-end can present a solution to the client. For example, when we register our photos and attributes, we are doing this directly on the back-end, as well as when we are seeing what orders were placed on a certain day. When we talk about the product page, elements and content distribution, we are referring exclusively to the front-end, that is, how that configuration is presented to the customer. The difference between ERP and e-commerce platform Many times managers end up confusing the two systems, but they are totally different both in their functionalities and in their development characteristics as a system.