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YouTube advertising is rapidly gaining ground as the leading advertising platform throughout the consumer decision-making process. Table of contents hide 1 How to advertise on YouTube? 1.1 Building brand awareness 1.2 Influence on the buyer's decision 1.3 Increasing sales 1.4 Increasing brand loyalty 2 Types of YouTube ads 2.1 Discovery Video Ads 2.2 Out-Stream Advertising 2.3 Non-skippable in-stream ads 2.4 Advertising bumpers 2.5 Advertising overlays 2.6 Masthead banner ads 2.7 Product ads 2.8 Sequential ads 3 Select your networks 4 YouTube ad targeting options 5 Select a resource type 6 Exclude unwanted content 7 Settlement models for YouTube campaigns.

8 Summary With a low cost per view and a monthly user Phone Number Data base of 1.9 billion, YouTube presents a unique opportunity for companies looking to experiment with video content. With proper targeting and interesting content, marketers can quickly inform new audiences about the brand and stand out from the competition. How to advertise on YouTube? Depending on your expectations, the way you advertise on YouTube will vary. YouTube ads can be used to build brand awareness, influence purchasing decisions, increase sales, or increase brand loyalty. YouTube video ads can be used to achieve these goals in the following ways:





Building brand awareness Introduce your product to people who don't know much about it yet. Target your ads to people who are interested in similar products. Influence on the buyer's decision Videos that make the case for why your product is the best option for your customer, including hard evidence to back it up. Increasing sales Broadcast ads to similar people you've never targeted before and test new tactics. Explore the purchasing paths of your product and start increasing your sales. Increasing brand loyalty Ask your customers to talk about your product in their videos and show that you provide the best products and services in the industry.