How can you connect with an explorer

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Spread your content on as many channels as possible. Did someone say Social Network? Pay attention to the formatting of your content To start identifying Buyer Personas you can use your customer data (by the way! Do you collect them systematically within a CRM?), but you can also reason based on other sources (market surveys, statistical documentation and more) . For example, within the Travel and Tourism sector you could start with these.

Explorer buyer personas Orient yourself in digital marketing Job Function Email List Appeal to his emotions and play to his psychological need to have an incredible experience. Use your content to tell a story so vivid that your potential customer can imagine him or her vacationing in a particular destination. The explorer generally has no particular destination and may be open to your “expert” suggestions. Content Type: Lists the best adventure destinations Illustrates the characteristics of unusual destinations.



Photo galery of adventure routes Knower example of buyer personas an example of buyer personas It needs to receive cultural and historical value that is capable of generating significant experiences; he tends to acquire a huge amount of information before his trip. He wants to fully understand the experiences already lived by others, with critical attention, to have a travel experience that enriches him. That experience begins not when they board a ship or plane – or even when they book.