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A needs and better accompany them on their journey by creating content for each phase of the customer journey. pasted image You have to put yourself in the customer's shoes. You must always be responsive to your customers' goals, needs, and desires throughout the entire process to meet their expectations at every stage of the journey. You can use the insights you gain to give your customers a better understanding of your product through your content and to influence their purchasing decision. Use this opportunity to ensure your customer has an optimal user experience, as this will help you gain their trust and convince them to buy.
Content Mapping Your customer comes into contact with your company philippines photo editor through different channels over the course of their life cycle. You always have to provide him with the right content at the right time and in the right place to achieve your goals. Content mapping is used to tailor the production and promotion of your content precisely to the phases and needs of your target group. pasted image The design of your content map must follow a customer-centric approach. Focus on how customers interact physically (e.g. what media they use) and emotionally (e.g. how they feel) with your content. Also consider triggering events between interactions.
Channels and formats used, customer-related events, and the backend data collection sequence. You then have to summarize the data obtained in a clear format so that you can refer to it again and again. Screen Shot at .. AM The editorial calendar Now you have found your topics, decided on the format of your content and found the right channels. It's time to execute your strategy. With an editorial calendar you can plan all your ideas for the coming months and then coordinate the production and publication of your content. pasted image The editorial calendar typically includes the publication date, , content details, keywords, audience information, and call to action so you can tailor each piece.
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发表于 2023-12-27 13:30:18