Why do you need to know how to work with marketing research?

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Thus, this is especially relevant for Ukrainian business owners, for whom it is important to navigate the state of the market after the start of a full-scale invasion. Breaking it down: how to read and analyze marketing research Compare actual numbers with your own forecasts Comparing actual numbers with projected expectations will help provide the insight needed to make informed decisions. For example, you can identify trends that will help you calculate the optimal budget for certain expenses,



Optimize strategies, or even change the direction of the Buy Bulk SMS Service company’s development. Important : when analyzing marketing research, macro trends and seasonality should be taken into account. For example, with the onset of the coronavirus pandemic and the transition to a quarantine regime and remote work format, the demand for medical goods increased - medical masks, medicines, rapid tests, etc. Breaking it down: how to read and analyze marketing research During the blackouts,





The demand for goods in the e-commerce sector changed: generators, warm clothes, power banks, etc. were popular categories of goods. Breaking it down: how to read and analyze marketing research Search for patterns Once you've prioritized the data that will be useful to your business, you can organize it into categories and templates. The goal of this stage is to find any additional information that will help answer the key question and solve a specific problem. For example, if you are trying to determine whether a company has the potential to expand into international markets.