Google works particularly well

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Startups spend a lot less. But we’ve all seen examples of brands that should’ve spent more, right? We’re talking confusing, vague product names with logos that look amateurish. What Makes a Strong Product Brand? Creating a product brand isn’t difficult or complicated. Creating a fantastic one? That’s another story. There are plenty of intangibles in play in the area of product branding, just as with branding strategies as a whole. There’s no strong reason, for example, that Amazon or . Those terms don’t tell you anything about what those companies do, and they barely even hint at anything tangible.

But we’d be fools to say that Amazon and Google aren’t effective brands. They most certainly are. So there are certainly some intangibles in play here. Still, we’ve identified several principles of strong product branding. Implementing these will Denmark Email List get you well on your way to creating a successful, memorable product brand. 1. A Strong Product Brand Differentiates Itself from Competitors (Even Internally) First, strong product branding creates differentiation. When you see any Pepsi product (the soda product brand family, not the parent company), you know instantly that it’s a Pepsi product. Even if it’s that weird new Zero Sugar Mango or the failed Crystal Pepsi — you know they’re Pepsi drinks in a matter of moments.



You’re not confused for a second that Pepsi is a Sprite or a Coke or a beer. This differentiation is essential with competitors. If you’re creating a hot new cola, you wouldn’t dream of a solid red can with a cursive font, right? But it’s important even within a single brand, too. Take OtterBox, for example. The company’s main product area is phone cases. Its first two popular product brands were the OtterBox Defender and the OtterBox Commuter. We think these are both very strong product brands. The Defender is the bulky, ultra-rugged case that protects phones from nearly anything. The Commuter is a slimmer but still protective case designed mainly for (can you guess?) commuters.