We open a new showroom

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Krion opens a new showroom in Vila-real with the help of estudi{H}ac. The design of the space is completely renovated to show all the firm's materials in an environment that invites inspiration. In the more than 1000 square meters of exhibition space, the space is conceived as a meeting place where professionals in the sector and individuals can learn, in a physical and sensitive way, the multiple applications in architecture and interior design. According to José Manuel Ferrero, director of estudi{H}ac, “the objective of the project was to create an open, versatile and functional space that would allow the qualities of Krion to be exhibited. We have designed a place of great visual impact where the material is the absolute protagonist.” - What is the concept of the new Krion showroom space? K·ONCENTRICO 360º is the new showroom concept that we at estudi{H}ac – JMFerrero have designed for Krion of Porcelanosa Grupo.

A place where circularity becomes the key to everything. Through a wall, the imagined space is born around an elemental geometric figure, an immersive experience where everything revolves around innovation and design. Additionally, the focus on sustainability and recycling of materials supports the Tajikistan Email List idea of ​​circularity. Subsequently, it gives way to a sequence of immersive environments, allowing the visitor to tour different types of environments in which they can come into direct contact with the product in a fluid and continuous way, where they can touch and experience the products intuitively. · What was your inspiration to design it? A new showroom implied a change in concept, hence the search to generate a totally different project, which would impact due to its way of distributing the space but which at the same time would be very practical and educational.



In this case, it has been the circular geometry that has allowed us to generate this new space, also generating a new type of visual atmosphere thanks to the new palette of colors and tones combined with a more technical and industrial aesthetic. · What ideas do you want to highlight within the space? The objective was to create a path that helps the visitor understand the different products that KRION offers, letting themselves be carried away by design and the world of interior architecture. The design of the new showroom aims to highlight all these qualities of the materials where you can explore and discover a variety of solutions that KRION offers in various environments and applications. · In a sentence, what would be the highlight? More than an exhibition place, it is a testimony of how circularity, both in form and concept, can be harmoniously integrated into the world of design and construction of spaces.