If the competitor sets lower prices,

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You must reduce your prices in return, and so on. Read also about: product-market fit What is the difference between defensive marketing and offensive marketing? We said earlier that defensive marketing is about protecting your market share, but will competitors stop there without taking any action? Offensive marketing is the opposite of defensive marketing, in which new and emerging companies - in particular - resort to seizing your market share or seizing your status and position and consolidating their brand after completely replacing you from the market. There is no doubt that these companies will attack you by promoting their own competitive advantage , which you may lack in what they offer.



The offensive strategy is based on studying competitors well, being aware of their weaknesses, and attacking them suddenly, by showing their strengths by displaying the weaknesses of others. For example: If there are weaknesses in a specific product Hong Kong Email List or service of a brand, work is done. To provide solutions to these points while providing stronger offers and services. The difference between defensive marketing and offensive marketing For what type of customers is defensive marketing effective? Basically, defensive marketing targets current customers more than others, even if they are a minority in the customer base. However, the company guarantees their loyalty and trust in its brand by focusing on the Buyer persona and then intensifies its efforts to maintain them. However, it must diversify between defensive strategies, as you do not know - exactly.





The nature of the competitor and how he attacks. If the competitor’s pricing is lower, he will intensify his strategies towards the customer who is sensitive to the price, and this customer may be one of your current customers! If the competitor focuses on the competitive advantage that is attractive to customers, he may win over your customers through it, so the primary goal is to identify the strengths and weaknesses of competitors before anything else, and to constantly monitor customers’ impressions, and respond to their requirements by including effective and powerful marketing strategies.