Disadvantages of the Blue Ocean

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Strategy The success of this strategy is associated with resources, money flow, and the company's market position. The efforts made may not create the new market. Some obstacles, such as lack of resources, may affect the desired results from applying this approach. To increase sales and reduce competition, a company must already have customers. This strategy requires significant time and effort in terms of reducing cost and value for the buyer. This strategy cycles from being a blue ocean to a red ocean. Read also about: Pink Marketing What is red marketing? Red marketing, or what is known as the red ocean strategy, is the industries.

that we see today, which already exist and in which competition is intense, and the red color is a symbol of competition and overwhelming battles in order to improve market share, expand the market, and overcome competitors, and this is clearly evident Iceland Email List in an industry such as industry. Fashion and the world of fashion. The difference between blue marketing and red marketing The difference between blue marketing and red marketing can be explained in this table: Blue Ocean Strategy vs. Red Ocean Strategy Blue Marketing (Blue Ocean Strategy) Red Marketing (Red Ocean Strategy) Creating an uncontested market.





Competition in the current market Competition is irrelevant Beat the competition Create a new order Working on the actual demand and exploiting it Breaking down the trade-off between value and cost Make a trade-off between value and cost Growth opportunities are high Growth opportunities decrease Increase in profits Profits are relatively low The difference between blue marketing and red marketing How to switch from red ocean to blue ocean strategy? The authors of Blue Ocean Strategy went on to lay out five steps for converting from a red ocean strategy to a blue ocean strategy, and here is an explanation of them: Shifting from a red ocean strategy to a blue ocean strategy 1- Planning the Blue Ocean initiative First of all, the scope of the initiative must be determined, along with identifying the units for business management, services provided, products offered, and everything that can be used to transform into the blue ocean.