Content is the lifeblood of Content Marketing.

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Jonathan Lister What is Content Marketing? Content Marketing is a strategic marketing approach that is based on the creation and distribution of high-value content. What is meant by high-value content ? These are posts, articles, videos, images, photos, presentations, cards and insights, relevant to the user and consistent with the brand and corporate identity . The main communication tool with the user, designed exclusively to establish a relationship of trust with him. As Bill Gates said in , “ Content is King ”. Content

Marketing for companies Bill Gates Content is King Easy France Email List Web Marketing Nicola Onida SEO Copywriter Right now I can't find a more prophetic phrase regarding Content Marketing. The contents published on the web , if they are of quality, have the power to increase online reputation and give authority to the brand. Content Marketing, therefore, serves to provide useful information answer the reader's doubts provide a solution to his problems satisfy his desires To really understand what Content Marketing is, we must start from the assumption .





sales process no longer concerns only the moment of purchase . Before converting the user transforming him into a real customer, it is necessary to go through a series of activities that lead to gaining the attention and trust of the potential customer. How to do Content Marketing? A carpet merchant explains it to you. To get a precise idea on how to do Content Marketing, I take inspiration from the world of Disney fairy tales: the carpet seller in an Eastern market. When a customer arrives at the carpet shop, the salesman immediately makes himself available to him. He welcomes him with all the necessary honors, welcomes him with a warm greeting, makes him sit down, asks a few questions in a discreet way and then begins to talk about the art of carpets.