A short but selective distribution channel Shopping

favosok627@opre

Products are not widely available. Generally, manufacturers only supply them in limited outlets, which means the customer needs to put in extra effort in sourcing the products. 3- Advance purchase plans Customer's regular purchases do not include shopping products. Moreover, since these products generally involve high costs, customers usually plan their spending capabilities, product expectations and requirements before scanning the available options. 4- Relatively elastic demand Shopping products are not the basic necessities of customers, so even a slight increase in their prices affects their demand significantly. Also, if substitutes are available at comparatively lower prices, this may convert customers to purchase the competitor's product.



Slow purchasing process The customer invests a lot of time and effort into choosing the best possible alternative as they compare the product based on price, features, design, service, and most importantly, value for money. 6- Good sales support Sellers realize that Indonesia Email List customers usually do not have sufficient knowledge vital to purchasing decisions, so they deploy their human resources to assist customers in the selection process. 7- It is usually not uniform Each product brand offers unique features, so they typically don't follow a set of levels, quality, or standards. For example, cell phones offered by Company “X” may differ from those offered by Company “Y,” even though the basic functions of each cell phone are similar.





Consumer purchasing behavior Less regular purchases require a significant amount of work (planning brands and comparing them for price, quality, style, etc.). 9- Cost Shopping products are high cost products 10- Marketing and promotion Shopping products rely on both personal selling and advertising in their marketing and promotional campaigns . Example of a shopping product For example, an airline ticket is a popular shopping product. Flight tickets are only available through airlines and can vary greatly in price. Most consumers will spend time comparing airline tickets to choose the one that best meets their needs and fits their budget.