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The quote manages to immediately give a rather clear metaphorical image of the task of those who do marketing and business communication. And it is not to force a person to do a certain action. Also because in this way we will completely escape the democratic patterns of choice . But it is to build the most effective dialogue , which allows the consumer to say “ This is exactly what I needed! ”. Bateson, with his horse metaphor, managed to illustrate the essence of persuasion without beating around the bush. A concept often cleared in marketing and easily traced
back to manipulation , but there is little to be shocked about: if we investigate Albania WhatsApp Number the roots of persuasion , this has been present in Western culture since the times of the Ancient Greeks and was perfected by the great Roman orators. And I am convinced that this concept is still the trump card of real marketing. They are not the number of likes on a post. The total views of a video. or account. These, no matter what anyone says, remain numbers. Useful only to please those who like to show off their
measurements . Over time the numbers are destined to change. Yes, they can grow, just as they can fall dramatically. History of Marketing and Communication: how they have changed until today Over the last years , marketing and communications have undergone a radical metamorphosis. From the traditional marketing strategies of the s, centered on print, radio and TV, we have moved to a digital age where the Internet and social media dominate the scene. The advent of digital has revolutionized not only the way companies communicate, but also the speed and personalization of messages. Today, marketing is more interactive
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发表于 2024-2-20 17:16:13