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Portals that are offer comparison websites, through which you can make payments and make reservations, are necessary and necessary for the functioning of your business . That's why it's worth fighting to get the customer back directly to us. Or maybe the clients for the travel agency will simply come back to us. Have their second booking take place on our website or at our service desk. Let's use e-marketing tools to achieve this goal.
Having a database of customers and information about their trips and dates of Job Function Email Database their departures, we have the foundations for creating great advertising campaigns for the travel agency. Using marketing automation solutions , we can determine that the system will automatically send a creative with the best offer several weeks in advance. If tourist X went on holiday in July, he may receive a special discount offer prepared especially for him at the end of April. And this is a good advertisement for a travel agency! Let's get ahead of the competition. Especially since price still plays a major role for buyers when choosing a trip. 3.

Travel agency advertising, content marketing and positioning We went through two points that mainly concern contact with the customer and his experience with our brand. Now we come to the stage related to content , which is very important when searching for offers and when promoting a travel agency. Large offices can afford multiple domains and create subpages with descriptions and texts containing the most important keywords. In 2013, itaka.pl had over 21,000 phrases, the same with Neckermann, and small intermediaries - only about 1,200. That's a huge difference. Content is therefore our main ally, which is supposed to include in the content not only the knowledge needed by customers, but also the words that are entered in search engines.
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