Meituan Selection and Meituan Waimai In Meituan launched the live broadcast mini program Meituan Mlive Live Broadcast which focuses on merchants selfbroadcasting However this mini program which lacks both centralized traffic and private domain traffic has always been tepid Meituan and its old enemy Alibaba also broke the ice and reconciled Recently some users discovered that Meituan has launched two mini programs on Alipay Meituan Alipay and Meituan Ordering both of which are currently used by millions of people The benefits of a multichannel fullplatform layout are obvious
It effectively alleviates Meituans traffic anxiety as a trafficconsuming BM Leads trading platform and reduces trial and error costs However the multiplechoice question Which platform should be used to undertake the live broadcast business also exposed a shortcoming of Meituan the lack of an allround super APP An unavoidable question lies in front of Meituan which is in a fierce battle with Douyin Is it better to have one Meituan or three Meituan Obviously the mainstream of Internet companies is cooperation at the end of Toutiao and Xigua Video were merged into Douyin and Douyin continued its path to the supe
r APP earlier WeChat gave up on Weishi and chose to build a video account in WeChat Meituans strategy is slightly different Although it owns the Meituan APP with hundreds of millions of monthly active users Meituans content ecosystem is built on is Meituan Waimai In addition to these three APPs Meituan has another omnichannel traffic with nearly million Meituans top choice When Internet companies entered the early stage of the mobile Internet era an industry consensus was to develop enough apps to occupy more mountains The most typical representative is Baidus .
发表于 2024-3-13 12:20:56
