That was events and learnings

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Since brand search has become really important for building trust with Google, this is a great success. What Then quickly subscribe here and press the bell ;-). What really surprised me are Facebook Live streams and videos on Facebook in general. The platform really seems to reward these formats with high reach. Together with Martin Brosy and Thomas Czernik, I have been holding a live Facebook video once a month for almost half a year now, in which we discuss current news from the SEO bubble and beyond ( example on YouTube and example on Facebook on Martin's page) . We also upload our YouTube videos to Facebook and can achieve decent access numbers.


LinkedIn is also a surprise. One thing in advance: In our experience, the platform does Morocco Email List not reward uploading videos. However, a good post can quickly get over 10,000 impressions. In particular, my post about the interview with Alexander Russ on the topic “What does an SEO have to be able to do” really went through the roof. LinkedIn should therefore not be missing from any content distribution in the B2B sector. Lead Generations Especially in the B2B sector with high-priced products and services, the following still applies: potential customers simply don't get out of bed in the morning and hire the first agency they see on their screen. No, the customer journey is long and tough and you should try to create as many touchpoints as possible.



Attention is the most important asset! And that's why a website with a blog is so important, but other channels (social media, newsletter, podcast, YouTube, etc.) also help to create more touchpoints with potential customers. How to do SEO successfully in 2021 Not much changes – never change a winning team! Despite new Google updates and Web Vitals, there will only be minor changes. Stick to the SEO basics and you will be successful. Wikis are likely to have an impact on SEO in 2021, but only if they are really good and detailed :-) Products and tools that made our lives easier in 2020 No, there are really no affiliate links hidden here, just our experiences with and recommendations for products, tools and service providers that have really helped me: There were once again plenty of SurferSEO SEO tools this year, but we currently only have one new one in use: SurferSEO.